Fatima Cigarette advertisement (1920) by J.C. Leyendecker Funny_animal_art but so is softness: a
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Fatima Cigarette advertisement (1920) by J.C. Leyendecker Funny_animal_art but so is softness: aJ. C. Leyendeckers Fatima Cigarette advertisement (1920) makes smoking look like a secret ceremony. A top hatted man, face lit by a match, turns a cigarette into theatre: all gloves, shadow and immaculate control. Created for Liggett & Myers Fatima brand, part of the early 1900s boom in Turkish cigarettes, the sitter is not securely identified. But Leyendeckers male ideal was shaped by Charles Beach, his model, business agent, companion and long term
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