Joico Blonde Life Colour Enhancing Masque Styling & Finishing it transforms styling into an

it transforms styling into an effortless experience—whether you’re creating sleek straight looks

It deactivates and removes ammonia and peroxide residues while eliminating perm odors

Bactericidal and Sanitising Action

OFF-SCALP: Mix 1 scoop (20g) of Blonde Life SilverLight with 1 fl oz (30 ml)- 2 fl oz (60 ml) of 10 (3%)

Unleash the power of precision styling with the Whosewood Couture Digital Styler — a next-generation straightener designed for ultimate control

Joico Blonde Life Colour Enhancing Masque Styling & Finishing it transforms styling into anTime for a treatment that embraces YOUR shade of blonde! Blonde Life Color Enhancing Masques in Violet, Silver, and Ros Champagne help refresh your unique blonde tones by neutralizing unwanted warmth or enhancing luscious rose or peach hues. Feel the luxurious transformation and watch your do stay true for up to three washes.* WHY YOULL LOVE IT Color enhancement lasts up to 3 washes* Reduces breakage by 60% in a single use** Hair feels hydrated after