PREVIA Man Wash Developers & Activators Recently reformulated to include Joico’s

Recently reformulated to include Joico’s revolutionary Bio-Advanced Peptide Complex

featuring a ring-spun yarn that makes each towel highly absorbent

– Embossed

unmanageable hair that can last-up to 12 weeks per application

Formulated with plant extracts

PREVIA Man Wash Developers & Activators Recently reformulated to include Joico’sMAN WASH Toning body and hair bath with organic absinthe extract and grape stem cells. Ideal for daily use. Directions for use: Distribute over the body damp hair and massage. Process for 3 5 minutes and rinse. OLFACTIVE NOTES A unique journey through the heart of nature. Prestigious, timeless notes inspired by the power and beauty of natural elements. Fruity essences of mandarin and bergamot open the fragrance leading to a magnolia heart and ending