The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Books Package Type:Book Bundle After checkout:

After checkout:

It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari

You’ll get instant access to the members area (look for the green button after checkout)

You’ll get a private link to my spreadsheet where I continuously add new manufacturers and resources

No guessing

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Books Package Type:Book Bundle After checkout:Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean Nol Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of